Sometimes viewed as the un-glamorous workhorse of the retail marketing world, catalogues still have enormous clout and influence over purchasing decisions. Digital catalogues have become an important e-commerce tool benefiting both the customer and the advertiser. Smedia’s platform allows companies such as Amcal, Repco and Lorraine Lea Linen to showcase and localise their products and specials by highly segmented data and interactive features.
Consumers can be better understood due to the availability of detailed analytics that make it easier to see what works and what doesn't. Not only can advertisers expand on their traditional print audience with minimal outlay, it can be done with minimal expense and effort.